Looka
Logo maker that builds options from your business name, industry and style picks, then sells logo files and a matching brand kit.
An AI logo generator asks for your business name, a slogan if you have one, an industry and a few style picks, then lays out dozens of options built from fonts, icons and color schemes. You click one you like, change the spacing, swap the icon or the colors, and pay to download the files. Looka, Brandmark, Tailor Brands and the Wix Logo Maker are built around that flow, while Canva and Adobe Express let you start from a logo template inside a general design app.
Two tools here work from a written prompt instead. With Ideogram and Recraft you describe the mark you want and get new images back, which gives you more unusual starting points. Ideogram is good at putting readable lettering into an image, which helps with wordmarks and badges. Recraft can output vector files, which matters when the logo has to scale to a sign or a stitched patch.
Before you pay, check what you actually receive. A logo needs a vector file (SVG, EPS or PDF) for print and signs, PNG files with transparent backgrounds for the web, and versions for dark and light backgrounds. Some generators sell these in tiers, and the cheapest download may be a single small PNG. Read the license too: some tools give you full use of the final design, while others keep rights to the icons or fonts inside it.
What a featured listing costs ยท from $99 a month
Logo maker that builds options from your business name, industry and style picks, then sells logo files and a matching brand kit.
AI logo generator that suggests marks, fonts and color schemes from your brand name and keywords, with brand asset packs to download.
Logo maker that sits inside a wider small-business suite, with website, business formation and branded design templates around it.
Logo generator from Wix that asks a few questions about your business and style, then offers logos you can edit and use on a Wix site.
Online design tool with logo templates, a brand kit for your colors, fonts and logos, and AI tools for drafting designs and text.
Adobe's quick design app with logo templates, brand kits and Firefly image tools, on the web and on phones.
Image generator that handles readable lettering well, useful for wordmark, badge and emblem concepts from a written prompt.
AI image generator that can output vector graphics, used for logo concepts, icons and brand illustrations in a consistent style.
A generated logo can look a lot like someone else's mark, because generators draw on the same icon libraries and fonts for everyone. Search the name and the design in the trademark database for your country before you print anything, and keep in mind that a logo built from a stock icon may be hard to register as your own. If the brand will carry your business for years, a trademark attorney can tell you what can be protected.
These tools work well for a first logo, a side project or a placeholder while you test an idea. Many owners use a generator to explore directions and then hand the favorite to a designer to refine the shapes, spacing and lettering.
A quick way to compare them: give two or three tools the same brief, with the same name, industry and color preferences, and look at the options side by side. Then compare the download packages, not just the previews.
It depends on the tool's terms. Many give you full use of the final design once you pay, but icons or fonts inside it may stay under the provider's license. Read the license page before you download, and keep a copy of it.
At least a vector file (SVG, EPS or PDF) for print and signs, transparent PNG files for websites and social profiles, and versions that work on dark and light backgrounds. Check which of these come with the plan you buy.
Possibly, but generated logos often use stock icons and common fonts that other businesses also use, which can make registration harder. Search the trademark database for your country first, and ask a trademark attorney if the brand matters to you.